Safeway building, Rolling Hills Estates, California

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CollectionCity of Rolling Hills Estates Photo CollectionContributorCity of Rolling Hills EstatesDescriptionImage shows view looking north along the east facade of the Safeway building located at 27426 Hawthorne Boulevard. A Safeway sign and Van de Kamp Bakeries sign are visible to the left. Inscribed on the back of the image is “Peninsula Center.” Construction on the 30,000 square foot market began in January 1960 and was completed in September of the same year. Safeway was part of a larger town center development project called Peninsula Shopping Center developed by Jerry Moss and Palos Verdes Properties on a 30 acre site bounded by Indian Peak Road, Crossfield Drive, Silver Spur Road and Hawthorne Boulevard. Peninsula Shopping Center celebrated its grand opening in May 1961. In addition to Safeway, the Center included J.J. Newberry’s, Thrifty Drug Store, Sally Shops, Rea’s Hardware, Pacific State Bank, Children’s Shoeland, White’s Bakery, 31 Flavors Ice Cream and Shell and Chevron gas stations among other merchants. The architectural firm of Gruen & Associates were commissioned to design the project with a mix of modern and Spanish architecture. Peninsula Shopping Center itself was part of the larger Peninsula Center development project on approximately 100 acres of land along Silver Spur between Hawthorne Boulevard and Crenshaw.LanguageengPhoto Size8 x 10 inPhoto Formatphotographic print (b/w)Held ByPalos Verdes Library District. Peninsula Center Library. Local History CenterBar Code000040378Restrictions on AccessElectronically digitized by the Palos Verdes Library District. Copyright status must be investigated before publishing or commercial use. To obtain permission and images for publication purposes please contact the Palos Verdes Library District.

Topic

Geographic LocationRolling Hills Estates (Calif.)Palos Verdes Peninsula (Calif.)SubjectShopping centers--California--Rolling Hills EstatesSafeway Stores, Inc.Time Period1971-1980

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Safeway building, Rolling Hills Estates, California

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Safeway building, Rolling Hills Estates, California

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Safeway building, Rolling Hills Estates, California

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